Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via 'natural' search results for targeted keywords. Accordingly, SEO is integral to every web design or website redesign project that Flux undertakes.

The higher a site ranks in the search results, the more people will visit that site. Our SEO strategies can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing your sites traffic, we take into account how search algorithms work and what people search for. This may involve your sites coding, presentation, and structure, as well as fixing any problems that could prevent search engines from fully indexing your site.

Another class of techniques, known as black hat SEO or 'spamdexing', use methods such as link farms and keyword stuffing that tend to harm search engine user experience. There is a growing, unwelcome trend among some Irish web designers to employ keyword stuffing, by loading the bottom of web pages with paragraphs of keywords, sometimes partially hidden with low contrast font colours. Search engines look for sites that employ these techniques and may remove them from their indices.

As part of our Flux Factor Website Audit service, Flux will audit your website for search engine performance and make detailed recommendations to improve your sites rankings. We can implement improvements for you or work with your existing webmaster to maximise traffic to your website.